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[Phenomenon] In recent years, the "sleep economy" has risen quietly. According to incomplete statistics, as of 2018, China's overall sleep market capacity has exceeded 1 trillion yuan. Related products not only include bedding, sleep textiles, sleep medical services and health products, but also provide a variety of sleep assistance music, as well as mobile applications to monitor and improve sleep. Sleep is becoming more and more a "luxury product", which has given birth to a huge sleep market and attracted many entrepreneurs to set foot in this blue ocean.

[Comment]

I wanted to use my mobile phone to help me fall asleep, but I got more and more energetic; I knew that I was tired from work, and I was sober when I was lying in bed ... There are not a few people who have experienced this. "It becomes a trouble for many people. Reports show that 21.5% of Chinese people often suffer from insomnia. Among the post-90s population, 31% have a late-night habit, and more than 60% feel that they lack sleep. The rise of the "sleep economy" has hit many people's widespread health pain points.

When there is demand, there is market. Merchants at the forefront of innovation can always keenly capture new growth points in health consumption. From traditional products such as melatonin, sleep pillows, sleep aids and fragrances, to sleep bracelets, insomnia stickers, sleep sprays, sleep speakers, etc., which have been dubbed the "black technology", endless products have opened up the "sleep economy" Greater imagination. In this process, "artificial intelligence + sleep" has become the latest model for people to pursue high-quality sleep, and technology leadership has brought about a new round of market expansion. With the increase of people's attention to health, there is still a lot of room for growth in the blue ocean of the sleep market.

Observing the current market conditions, it is still in the initial exploration stage. On the one hand, many sleep bracelets, sleep monitoring pillows, and other products on the market can provide a sleep quality report, but there is no targeted solution behind the data; many sleep aid products lack sufficient persuasiveness and are difficult to solve fundamentally. Pain points of insomnia. On the other hand, the products are diverse, but the quality is uneven. A large number of crudely manufactured and even falsely propagated products flood the market, making it difficult for consumers to distinguish between true and false. In addition, the use of high-tech sleep aids is expensive, which is prohibitive for the average consumer. The strong demand and lack of effective supply can be said to be the status quo of the sleep market that cannot be ignored.

Promote related industries to better solve the real pain points, and need higher quality and better experience product supply. To achieve this goal, in addition to further regulating the market, it is also necessary to pave the way for solid development through innovation. In the face of a huge market cake, if we only focus on quantity and variety and ignore quality improvement, consumers will only be disappointed. In recent years, some companies have continued to increase investment in key technologies, apply modern cutting-edge technology to the innovation and upgrade of sleep products, and establish industry-university-research cooperation with universities and research institutes to accelerate the industrialization of scientific and technological achievements and enhance core competition in products. These are undoubtedly useful explorations to develop the "sleep economy". Through innovation, let the power of scientific and technological progress awaken the market of "sleep economy" in order to truly benefit consumers.

The rise of the "sleep economy" also reminds us from one side that sleep problems deserve more attention from the whole society. From the International Mental Health and Neuroscience Foundation's March 21st every year as World Sleep Day, to the "sleep medicine" becoming an independent discipline in China, more and more domestic hospitals have set the sleep center as an independent department, and then Technology has led the "sleep economy" to a high-quality stage of development. People have gradually realized that the scientific view of sleep disturbances and the formation of more synergies can make "sleep a good night" no longer difficult.

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